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Amazon Echo Show 11 Drops to €210 in Early Access Deal

Amazon's biggest smart display, featuring Alexa+ Early Access, just got cheaper.

By Leah Becker·Software & Web Lead·May 13, 2026·2 min read0
Amazon Echo Show 11 Drops to €210 in Early Access Deal
Image source: Golem

Amazon just slashed the price of its Echo Show 11 to €210, down from the usual €240. What's the kicker? This deal includes access to Alexa+ Early Access, Amazon's newest AI assistant feature that launched in Germany on May 7. The Echo Show 11 sports an 11-inch Full-HD touchscreen, giving you 60% more display area than the Echo Show 8. Its 3D audio system delivers up to twice the bass. A noticeable difference for your tunes and shows.

Enhanced Features and Alexa+ Access

It's not just a speaker. That display? It opens up a world of uses: recipes, family calendars, live camera feeds. What sets this device apart is Alexa+ Early Access, allowing for more natural conversations with Alexa. Users can engage in longer dialogues, change topics, and perform tasks like making restaurant reservations without repeatedly invoking Alexa's name.

With Alexa+, the Echo Show 11 isn't just a voice command device — it's a conversational partner.

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Comparing Echo Models

Considering an Amazon smart home? The Show 11 is top-tier. But if you need something smaller, the Echo Show 8 is also down to €170. It's got an 8.7-inch display and pretty similar audio. Both get that same Alexa+ smarts. Versatile additions, sure.

  • Echo Show 11: 11-inch Full-HD display, 3D audio, Alexa+ Early Access
  • Echo Show 8: 8.7-inch HD display, compact design, Alexa+ Early Access
  • The price tags? Echo Show 11 at €210, Echo Show 8 at €170

Context: Europe's Growing Smart Home Market

This move isn't just about a new feature. It's Amazon's play to grab a bigger slice of the European smart home pie. Europeans are buying more smart tech. Amazon's hoping these souped-up Echo Shows and their new price tags will boost market share in the region.

Bottom line? Cheaper, smarter Echo Shows could mean a lot more smart homes in Europe.

What This Means for You

Thinking of a smart home upgrade? This might be the moment for the Echo Show 11. Lower price. Plus, Alexa+. It's a pretty compelling package, really. Better visuals, better sound. But deals come and go. Keep an eye on those price tags.

What's Still Unclear

We don't know how long this discount will stick around. Or if prices will drop even lower. And what about Alexa+ on other Echo devices long-term? That's still up in the air.

Why This Matters

Amazon Echo Show 11's price cut positions it as a leading smart display option in Europe. Superior audio-visuals. Plus, that Alexa+ Early Access. It's not just a speaker, is it? Honestly, it's a step forward. Making advanced AI for your home a lot more accessible.

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#amazon#echo show#alexa#smart home#ai assistant

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